Internet guru and Kleiner Perkins investor Mary Meeker just unveiled her Internet Trends report for 2017 at the Code Conference in California. The 22nd time she’s made the list, the Midas List member covered a range of topics relevant to tech giants and startups, media companies and everyone browsing the Web in between.
Some of the major takeaways of the 355 slide opus include:
- Facebook and Google looking good: While internet advertising continues to grow, according to Meeker—with the category projected to exceed television ads in spend by the end of 2016—much of the growth is concentrated with the search and social leaders, Google and Facebook. Google’s ad revenue grew 20% in 2016, the report notes, and Facebook 62%. For everyone else, the growth was much more modest: just an increase of 9% year to year.
- Voice accuracy matures : With voice recognition software and devices such as the Amazon Echo increasingly a focus for both consumers and tech companies, Meeker’s report found that Amazon’s rival Google, which offers a competitor to Amazon’s Alexa voice assistant and its own device called Home ,has reached human-level accuracy for word recognition, 95%, in 2017.
- The rise of gaming: Meeker notes that there are 2.6 billion gamers today compared to just 100 million in 1995. Revenue remains concentrated in Asia, where $47 billion of the global $100 billion market was made in 2016. The report calls video gaming the “most engaging form of social media,” and with major implications for businesses and sports.
- Cloud wars: In the cloud race, Meeker finds that Amazon Web Services continues to lead, but Google and Microsoft Azure are gaining some ground. That diversification of the market comes as customers are increasingly prioritizing avoiding dependence on any one player, the report finds, and enterprise software companies move towards user experiences that are friendlier and more inspired by their consumer counterparts.
Many more insights can be found inside Meeker’s report, from the impact of digital streaming on the media and the healthcare sector to China’s growing online influence and India’s heightened competition.